about

Paula

I breathe simple, connective and beautiful design.

Having spent my early career in branding and later complimenting that background with a masters degree in user-centered design, allows my work to impart emotional and cognitive resonance. My design approach involves understanding how a product is engaged with, as well as its business context. I work closely with business, technology and research to understand audience’s needs and covey complexity in human terms. By designing across all vital touch points (online, mobile, environmental, etc.), I create seamless experiences that move people to action while deepening the relationship between the customer and the brand.

My areas of practice include: Design Strategy, Information Design, Interaction Design, Research, Creative Direction, Branding and Copywriting.